Fortune
As cold weather approaches, how the US manages the current surge of COVID-19 cases will set the stage for the rest of the pandemic, BCG’s CEO Rich Lesser and Marin Gjaja write for Fortune. They explain that communities need to act boldly, collectively, and decisively to save lives over the coming weeks. Lesser and Gjaja emphasize the need for a new strategy that addresses epidemiological and economic threats and integrates health, social, and economic imperatives until vaccines can end the pandemic.