Forbes
BCG’s Deborah Lovich writes in her Forbes column about how to make necessary changes to company culture. She explains that the C-suite needs to drive the changes from beginning to end. Lovich describes a three-step approach towards achieving this goal, the first being for leaders to clearly articulate the kind of culture they want for their firm. According to Lovich, these changes must start from the top and become embedded in the company’s operating model to make a cultural shift successful.