BCG’s Zafir Munir writes in The Edge Malaysia that strong leadership and resilience will remain fundamental to business success in 2021 and beyond. A recent BCG report found that resilience in unfavorable periods accounts for nearly 30% of long-term business outperformance. Munir reveals the most fundamental component of resilient companies: people. He believes that supporting people to succeed through challenging times must be a priority for companies if they are to continue to grow and emerge stronger from crises.
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The Edge Malaysia