ET Retail
Writing in ET Retail from The Economic Times, BCG’s Mani Singhal reflects on the shifts in the alcoholic beverage industry following the COVID-19 pandemic. While alcohol sales were previously concentrated at liquor stores, the pandemic gave way to a flourishing e-commerce market, allowing customers to have wine, beer, and spirits delivered directly to their doorsteps. Analyzing data from India, she explains why e-commerce can be a significant growth driver for the “alcobev” industry as a whole.