Fortune
Writing in Fortune, BCG’s Martin Reeves, Magdalena Krupa, and Adam Job outline the importance of “vitality” to assess an organization’s long-term growth potential. The authors find that companies with high vitality tend to outperform others in terms of revenue growth and shareholder returns. Companies can remain vital, they say, by prioritizing long-term growth over short-term gains, enhancing efficiency, and seeking growth beyond their core business.