Fortune
In their featured article for Fortune, BCG’s Martin Reeves and Kevin Whitaker unveil the fourth annual Future 50 index, which identifies companies with the greatest capacity to continually reinvent their businesses and sustain long-term growth. The index, codeveloped by the BCG Henderson Institute and Fortune, found that highly vital companies exist across all sectors and geographies. Reeves and Whitaker conclude that “vitality can be achieved everywhere—and even amid a crisis, opportunity awaits companies that are willing and able to look to the future.”