Fortune
Writing in Fortune, BCG’s François Candelon, Michael G. Jacobides, Lisa Krayer, and Winson Chen assert that companies must take digital social responsibility (DSR) seriously if they want to succeed in the metaverse. Attractive as the metaverse may be, gaming addiction, advertising aimed at children, and online harassment create novel challenges for businesses. To make the metaverse a safe place for all, companies must take a proactive approach by developing DSR strategies and industry-wide standards.