Keep Your New Year’s Resolutions by Using Behavioral Economics

In his guest column for Forbes , BCG’s Grant Freeland offers a new approach to setting and keeping New Year’s resolutions using behavioral economics. Julia Dhar of BeSmart, BCG’s behavioral economics and insights initiative, gives Freeland four tips to incentivize success: write down specific goals, make goals public, introduce a third-party to promote accountability, and create clear consequences for failure.