Luxury’s Projected Rebound

In Women’s Wear Daily, BCG’s Filippo Bianchi, Guia Ricci, and Luca Solca discuss luxury’s expected rebound after several slower years, as outlined in BCG and Altagamma's latest consumer survey results. The report projects luxury sales will increase 2% to 5% this year as the industry sees a more balanced mix of top-tier luxury consumers and aspirational consumers. “This sector cannot survive without aspirational consumers, especially for behemoth brands,” Solca says. “That’s only possible for very niche brands.”