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Axios

AI Investment Grows as Communications Transformation Lags

In Axios , BCG’s Global Chief Communications Officer Russell Dubner discusses why many communications functions are lagging in scaling AI beyond the pilot phase, drawing on a BCG study of more than 200 corporate affairs and communications leaders. Nearly one in four respondents say that they will dedicate at least 10% of their budget to AI tools in 2026, but 88% report that they are not fully prepared to lead an AI transformation for their function.