In her column for Forbes , BCG’s Deborah Lovich urges business leaders to experiment with GenAI to reduce the tediousness of administrative work and allow more time for employees to connect. A BCG survey found that activities involving collaboration with others and team building are most closely linked with enjoying work, and those who enjoy their work are 40% less likely to look for another job. “Companies everywhere are generating flexible new technology and GenAI-driven ways to deliver customer value and productivity. The data tells us that we need to add joy at work to the list of goals as well,” Lovich writes.
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Forbes