Forbes
In her column for Forbes, BCG’s Deborah Lovich urges business leaders to experiment with GenAI to reduce the tediousness of administrative work and allow more time for employees to connect. A BCG survey found that activities involving collaboration with others and team building are most closely linked with enjoying work, and those who enjoy their work are 40% less likely to look for another job. “Companies everywhere are generating flexible new technology and GenAI-driven ways to deliver customer value and productivity. The data tells us that we need to add joy at work to the list of goals as well,” Lovich writes.