Women’s Wear Daily
In Women’s Wear Daily, BCG’s Sarah Willersdorf discusses the future of the luxury fashion industry and what matters most to new consumers. The idea of “cultural credibility” has democratized the luxury and fashion space, she says, shifting its focus to the ideas of identity, belonging, and community. Willersdorf further elaborates on the industry’s evolution into Web 3.0 and “metacommunities,” where customers and audiences can meet, interact, and play more of an active role in a brand’s story and trajectory.