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Featured News

Consumer Sentiment Brazil 2019

Consumer Sentiment Brazil 2019

Brazilian consumers are more conscious and unleash optimistic projections for 2019, with a resumption of spending and positive evolution in all categories of products and services addressed in the survey.

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Agenda for the competitiveness of the fuel chain in Brazil

What are the main challenges for the fuel chain in Brazil to advance in terms of competitiveness? In this article, we discuss paths for a change agenda that can take industry to a whole new level.

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Agenda for the competitiveness of the fuel chain in Brazil
Investing is not enough: consumer expectations for digital marketing in Brazil

Investing is not enough: consumer expectations for digital marketing in Brazil

Brazilian consumer tend to adhere to online shopping, but local investments in digital marketing are still conservative. Learn more on BCG's local study.

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The Journey Towards Digital Maturity in Brazil

Learn more on the evolution level of data-oriented marketing in Brazilian companies - and the importance of digital marketing in consumer journey strategies.

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The Journey Towards Digital Maturity in Brazil
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