Brazilian consumers are more conscious and unleash optimistic projections for 2019, with a resumption of spending and positive evolution in all categories of products and services addressed in the survey.
Agenda for the competitiveness of the fuel chain in Brazil
What are the main challenges for the fuel chain in Brazil to advance in terms of competitiveness? In this article, we discuss paths for a change agenda that can take industry to a whole new level.
Investing is not enough: consumer expectations for digital marketing in Brazil
Brazilian consumer tend to adhere to online shopping, but local investments in digital marketing are still conservative. Learn more on BCG's local study.
Learn more on the evolution level of data-oriented marketing in Brazilian companies - and the importance of digital marketing in consumer journey strategies.
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