Influencer marketing is evolving fast. Precision campaigns that target emotionally connected consumers drive stronger impact and ROI through focused data, smarter strategy, and local activation.
Education
- MS, electrical engineering, Stanford University
- MA, music, science, and technology, Stanford University
- BA, physics, Dartmouth College.
Jeff Walters leads Boston Consulting Group's Tech & Digital Advantage practice in Asia Pacific. He is the AI lead for BCG X in Asia Pacific and leads BCG X in Greater China. Jeff is also a co-leader of the go-to-market in emerging markets team, a member of the leadership team of the firm’s Consumer practice in China, and a core member of Global Advantage practice.
Since joining BCG in 2003, Jeff has worked extensively in strategy development and operations for consumer goods companies and retailers, particularly in home appliances, spirits, sportswear apparel, consumer electronics, food, luxury goods, and beverages. He has in-depth experience in the evolving consumer landscape in China, including consumer consumption patterns, the geographic distribution of China's growing middle class, online behavior, and the growth of e-commerce.
Jeff has led multiple client engagements in China on issues related to growth strategy, mergers and acquisitions, new category entry, e-commerce, organization design, sourcing optimization, geographic expansion, brand repositioning, retail format design, retail footprint planning, and retail assortment planning. He has experience in retail inventory management, including having designed the replenishment algorithms for one of the largest retailers in the world.
Before joining BCG, Jeff worked in the area of signal processing algorithms with various firms in Silicon Valley, as well as working in the field of solar physics.
