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India COVID-19 Consumer Sentiment Snapshot Series

Nimisha Jain Kanika Sanghi Ankur Jain Nivedita Balaji Isha Chawla Shriram Ramesh Prashant Srivash Mitesh Goradia

BCG's Center for Customer Insight in India (CCI) shares insights related to the COVID-19 consumer sentiment and behavior in India. As the COVID situation in India continues to evolve, this periodic snapshot aims to understand impact along four key dimensions:

• Insights on consumer sentiment and COVID impact - Sentiment towards COVID, short and long-term outlook towards economy, etc.
• Impact on consumer spending across various product categories - Consumers intend to spend more/less on what categories (winner and loser categories), drivers of change in consumption behavior, income & spend behavior
• Consumers’ knowledge and attitude towards vaccination - Vaccine uptake and hesitancy, vaccine adoption timeframe, attitudinals about COVID-19 vaccination
• Changes in consumer behavior - Evolving consumer behaviors - adoption of new practices, etc.

• COVID-19 India Consumer Sentiment Survey Wave-6 (June 2021)
• COVID-19 India Consumer Sentiment Survey Wave-5 (August 2020)
• COVID-19 India Consumer Sentiment Survey Wave-4 (May 2020)
• COVID-19 India Consumer Sentiment Survey Wave-3 (May 2020)
• COVID-19 India Consumer Sentiment Survey Wave-2 (April 2020)
• COVID-19 India Consumer Sentiment Survey Wave-1 (March 2020)