The Growth Share Matrix Revisited—A TED Animation

In the 1970s and '80s, nearly half the Fortune 500 are reported to have used BCG’s growth share matrix to design and operate their strategies. Today, technology is transforming every facet of the business experience.

The question arises: Is the growth share matrix still relevant?

Sandy Moose, the first female consultant ever hired by BCG, explains why and how this concept is still relevant and how it can be adapted to current business conditions.