A Growth Zealot’s Guide to Commercial Transformation sets the stage for companies to trigger new and untapped growth by exploiting the “Go-to-Market Revolution” hidden in their existing marketing, sales, pricing, and other commercial functions. At little cost or risk, companies can create short-term revenue growth that simultaneously funds long-term profit as well as the development of new strategic capabilities.
BCG’s new e-book outlines steps executives can take to rethink and retool their go-to-market commercial capabilities to build revenue quickly now while supporting strategic success in the future.
Six chapters organized by commercial function discuss how companies can define their own customized approach to winning with growth.
Choosing More Rigor or Rigor Mortis
The Death of Linear Logic
A Darwinian Moment in Sales Force Evolution
The Language of Growth Zealots
Hearing the Call to Action
Tapping the Emerging-Market Engines of Growth