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Recasting IT for the Digital Age

March 22, 2016 By Thomas Gumsheimer , Frank Felden , and Christian Schmid

Digital technologies continue to rapidly reshape the business landscape. (See the appendix, “Technology Trends to Monitor.”) A striking feature of this ongoing transformation is that, despite these technologies’ underlying technical complexity, a significant share of many companies’ digital campaigns is being driven largely by the business function, with only limited conceptual involvement by the corporate IT department. In fact, sometimes the business even launches digital initiatives without the knowledge of corporate IT. This has become possible because of new enabling technologies, such as software as a service (SaaS) offerings, cloud-based enterprise resource planning (ERP) software, and augmented-reality applications, which are provided by specialists such as Metaio (recently acquired by Apple).

Appendix: Technology Trends to Monitor