Any business decision needs to be viewed through a filter of where and how much is the probable upside relative to the downside. The ratio of upside to the downside is called the 'Dreams to Nightmares' ratio.
Any business decision needs to be viewed through a filter of where and how much is the probable upside relative to the downside. The ratio of upside to the downside is called the 'Dreams to Nightmares' ratio.