Related Expertise: Social Impact, Sustainable Finance and Investing, Sustainability Strategy and Transformation
Boards are not carving out time for high-value strategic work when it comes to environmental, social, and governance. And that’s a problem for companies pushing for sustainability.
It’s just about unanimous: some 91% of directors think their boards should devote more time to strategic aspects of environmental, social, and governance (ESG) issues according to a recent survey by BCG and the INSEAD Corporate Governance Centre. The survey finding reflects a recognition that boards can add the most value in their mission of stewarding the company over the long term by ensuring that sustainability is integrated into the corporate strategy. Yet more than half (53%) of those same directors say their boards are not doing this effectively.
Why the disconnect between director intention and reality? For two reasons: full boards are working on sustainability-related details that do not require significant attention from all members, and management is not framing a sufficiently developed discussion on strategic implications of sustainability. In combination, this prevents directors from devoting board time to high-value strategic reflection on sustainability.
To better understand this problem—and how to solve it—we look at board governance of sustainability as three distinct areas of focus:
Today, boards tend to be most comfortable in overseeing the first two categories. After all, this work draws on the traditional skills and expertise of most directors. But boards can provide the most value by focusing on the last category—drawing upon critical thinking and insights to question the status quo, press leadership to reimagine the business, and stress-test strategies for sustainable growth and new value creation.
To do this, boards must rethink their approach to covering sustainability in the board agenda by adopting a governance model that frees up time for strategic thinking—and then diving deeply and unflinchingly into the strategic challenge of sustainability, focusing on the right issues and asking the right questions.
As companies push for sustainability, establishing the appropriate hygiene and controls and practices is certainly vital. (See “A Closer Look at Hygiene and Controls and Practices.”) However, the long-term strategic thinking required for a true sustainability transformation is often blocked by traditional mindsets and failing to understand sustainability as source of advantage.
The Strategic Imperative. The drive for sustainability is a fundamental shift in the competitive and market dynamics of virtually all industries—changing the boundaries of businesses, adjusting the priorities of investors, spurring new regulatory considerations, and motivating new business ecosystems. And the pace of change is exceedingly fast. Consider that forecasts for many markets, such as renewable energy and electric vehicles, have vastly underestimated the speed of adoption. Consequently, boards must bring a new lens to strategy, one that is based on a forward-looking view of how the changes in context pose new risks for business-as-usual and how sustainability could create new business advantage as the world changes.
This will be an ongoing discussion for the board, because the issues that are material for the company are dynamic by nature. For example, many board members now are heavily focused on supporting the drive by companies to achieve net zero. But more and more, stakeholders also expect a broader “nature-positive” strategy—one that not only addresses climate issues but also biodiversity. At the same time, new sustainability-related issues—the disruption of the pandemic or the fallout from the war in Ukraine, for example—will emerge with little notice.
The Vicious Cycle. Boards will want to hone their ability to explore sustainability issues and identify opportunities that these matters can present. Yet they frequently find it challenging to conduct this sort of deep, continuous assessment of a company’s sustainability effort for two key reasons.
First, directors are dealing with fast-changing regulatory and compliance issues, increased (often ambiguous) reporting and transparency demands, and demands from investors and NGOs—all of which fall under the hygiene and controls and practices categories. In addition, members increasingly risk being held liable for inaction. The European Commission’s draft directive on Corporate Sustainability Due Diligence, for example, introduces a “directors’ duty of care” provision requiring directors to consider the human rights and environmental (including but not limited to climate change) consequences of their decisions in the short, medium, and long term. It demands that directors put into place and oversee due diligence actions and policies and adapt the company’s strategy where necessary. In conversations with directors, we frequently hear that just keeping up with such developments requires considerable effort—leaving little time for strategic reflection.
Second, companies have historically recruited directors who are experienced in yesterday’s business context; they are more comfortable with matters of sustainability hygiene and controls than in challenging the fundamentals of the business model. Given the current period of broad and disruptive change, boards need more cognitive diversity, including directors who are comfortable with uncertainty and complexity, represent a wider range of stakeholder perspectives, are able to challenge today’s business models and market norms, and can drive innovation and change to capture advantage from sustainability.
This gap between traditional board skills and the “sustainable world” perspective that’s now required can leave directors feeling less equipped to address questions related to long-term sustainability strategy. As a result, they often default to focusing on areas where they have the most expertise—hygiene and processes and controls. The increasing regulatory and reporting demands only reinforce this tendency.
With limited time spent on thinking about sustainability and strategy, the company may fail to anticipate market shifts until new rules and regulations demand change. Yet again, the board is consumed with addressing those new requirements rather than engaging in strategic discussions that could put them ahead of such trends—a vicious cycle that prevents boards from devoting their time to the most consequential issues.
Boards that want to increase the value they bring to a company’s sustainability efforts should focus on two areas: effective sustainability governance and critical assessment of the implications of sustainability on the corporate strategy.
First, they must select a sustainability governance model through which hygiene and controls and practices are handled appropriately—without requiring significant time from the full board. On the basis of our work with scores of boards and with the INSEAD Corporate Governance Centre, we have identified four models of governance, each suited to a different company type and stage in the sustainability journey:
Boards should adopt a model best suited to the company’s context—including its overall culture, the dynamics within its industry, and the maturity of its sustainability efforts. They should also recognize that they may need to change the model over time as the company’s maturity in terms of sustainability evolves.
Once an appropriate governance model is implemented, boards need to ensure that the time they have freed up for strategic work is used effectively. They can do this by asking critical questions that shed light on the company’s sustainability progress:
In short, the board should be testing whether the company is transforming the business deeply and quickly enough to capture competitive advantage from sustainability, and is guiding management to make the investments necessary to do so.
Boards can play a powerful role in helping guide companies on their sustainability journey—but only if they are able to focus on the strategic challenges and opportunities along the way. In our work, we find that directors are struggling to play that part today, with reporting, regulatory, and compliance matters consuming significant amounts of time and crowding out substantive discussion on sustainability strategy.
Directors need to impose discipline on their process for governing sustainability issues. This requires matching the company’s model for sustainability governance to its context to create the space for true strategic reflection—and then making the best use of that time by focusing on relevant and impactful issues. Boards that take these steps will enable—not hinder—a successful and ongoing sustainability transformation.