Reaching Medicaid Members Where They Are: Online and On Their Smartphones

Lisa Vura-Weis Kazim Zaidi Ben Shaffer Jonathan Scott Jonathan Lim Yoonjin Min-Morrison

How do digital health preferences of Medicaid members differ from those of commercially insured members? Our findings debunk outdated views that members do not have internet access, are not digitally savvy, and do not want to engage with their providers in digital ways.