The Brazilian farmer is at the center of the country’s agricultural transformation. Amid economic pressures, climate change, and technological advancements, understanding their needs and motivations is essential to unlocking productivity gains, accelerating innovation adoption, and strengthening sustainability in the field.
Based on insights from over 1,350 producers across the country, the research reveals a sector in motion. Farmers are open to innovation but face persistent barriers such as limited access to credit, technologies not tailored to local realities, and lack of technical support. Overcoming these obstacles is critical to scaling more productive and sustainable solutions.
Placing the farmer at the heart of the strategy is key to driving a more productive and resilient agricultural sector.