From Metrics to Impact: Building Successful Start-up Ecosystems

By  Markus Lorenz Clara Schlegel Lydia Tittes Maximilian Uebel Stefan Drüssler Jennifer Kaiser-Steiner Verena Schottenloher , and  Franziska Maassen
Article

Transforming innovation potential into tangible economic impact demands strategic clarity and measurable results. This comprehensive KPI framework, jointly developed by BCG, UnternehmerTUM, Stifterverband, and Joachim Herz Stiftung, is tailored to empower start-up factories by evaluating effectiveness at every stage of the entrepreneurial lifecycle—from initial engagement and incubation to scaling and sustainable market success. With 11 targeted KPIs across four strategic areas—Factory Viability, Entrepreneurial Mindset Activation, Start-up Formation, and Impact Realization—the framework enables continuous performance tracking, drives actionable insights, and fosters an ecosystem of excellence.

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