While GCCs are evolving rapidly in scope and ambition, the majority remain focused on delivery execution, underutilizing their potential to act as capability hubs powering enterprise-wide transformation. Only 8% of GCCs have advanced significantly across the three dimensions most critical to enterprise value: innovation, competitive differentiation, and operational efficiency.
Based on a comprehensive global survey by BCG covering GCC and enterprise leaders across industries, the report reveals a sharp maturity divide. The report identifies nine key enablers that differentiate leading GCCs from others.
AI, notably advanced AI use cases including GenAI, NLP and AI agents— stand out as a critical accelerator of GCC maturity. While top performers have moved beyond pilots to embed AI across core workflows, most GCCs remain trapped in early-stage experimentation.
The report outlines a three-step playbook for GCCs to accelerate maturity and have an increased role in enterprise impact:
- Define a bold North Star aligned with the enterprise vision
- Prioritize high-impact value pools based on differentiating factors for top performers
- Conduct structured diagnostics to benchmark capability gaps and build a roadmap for scaled transformation
The report concludes that GCCs poised to lead are those that reimagine their role. Those that invest in talent, embed AI deeply, and take co-ownership of outcomes are best positioned to shape the next wave of global enterprise transformation.