Tell the World a Better Story: How Strategic Narratives Can Move Nations to Act on the SDGs

Research has shown that compelling storytelling can engage and mobilize the public to act earlier and move faster in making progress toward public policy goals. A well-crafted strategic narrative can be the catalyst for such progress, transforming a nation far beyond economic means alone. The authors stress that stories should reflect the aspirations of the communities they serve, and explain how to reach the right audiences, in the right ways, at the right time.