The New Playbook of Winning in India’s Creator Economy: Precision Influence

By Parul BajajRevathy Kotteeswaran, and Ishani Varma
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Precision Influence isn’t just a more efficient play it’s about a relatable and relevant one. In a world where consumers are bombarded with content, the brands that will win are those that don’t over-index on reach, but build a meaningful relationship with their target audience.