Parul Bajaj joined Boston Consulting Group in 2010 after interning with BCG in 2009. She is currently an ambassador at the BCG Henderson Institute, working to build the institute's Asia-Pacific hub. She is also studying the topic “digital in emerging markets” as a part of her ambassadorship.

At BCG, Parul has focused on consumer goods, retail and media, and technology. Recent projects include designing the India beverages and snacks strategy for a global food and beverages player and developing the 2020 strategic vision for an Indian department store chain across elements of positioning, store concepts, private label, omnichannel, promotions, and campaigns.