Boston Consulting Group (BCG), in association with the Retailers Association of India (RAI), in their annual flagship report, captures the exciting retail outlook and themes for success in retail in the next decade. India’s retail market is set to expand to INR 200 trillion over the next decade, underpinned by strong economic growth and resilient private consumption.
Organized retail has historically outperformed underlying categories but off late the headway over category growth has reduced drastically, particularly in offline channels. This signals the need for renewed differentiation and operating model evolution.
This report explores the themes shaping the next phase of retail success in India. It examines how leading retailers across the globe make deliberate cohort choices and explicit trade-offs. It highlights the need to rethink marketing and shopping experience to cater to evolving shopper journey with AI and agentic AI. It also expands on how retailers can successfully drive end-to-end functional transformation and capability reset to unlock unparalleled gains.
Together, these themes point to a pivotal moment for retailers to make explicit business model choices, embed AI across the shopper journey, embrace AI to power agent-led functions, rebuild talent and operating model to capture a disproportionate share of India’s expanding retail opportunity.