In this excerpt from the book How Change Really Works: Seven Science-Based Principles for Transforming Your Organization the authors put forth the theory that employees are far more likely to embrace change when leaders frame the change as a story. They describe the three types of successful transformation narratives: threat, fitness, and destiny. But they warn against combining two or more narratives as that can weaken the message, making transformations harder to understand and act on.
The 3 Stories Every Leader Needs to Inspire Successful Transformations
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