People & Organization, BCG Henderson Institute

Rethinking the On-Demand Workforce

Joseph B. Fuller Manjari Raman Allison Bailey Nithya Vaduganathan

Digital talent platforms have matured, offering on-demand access to highly skilled workers. Given the talent problem posed by demographic changes, rapid automation, and digital transformation (and intensified by COVID-19), many companies are using digital platforms to hire gig workers with the capabilities they require—but in an ad hoc way. Now they need to get strategic about it.