Win the Fight, Win the Future—How Nordic Companies Are Navigating the COVID-19 Crisis

The performance of Nordic companies in the first phase of the COVID-19 crisis has been industry-driven and the largest firms are approaching it in very different ways. In this article, we assess the efficacy of these approaches, relying upon an in-depth analysis of the impact of the COVID-19 crisis on Total Shareholder Returns (TSR). We identify global industry patterns and evaluate how Nordic companies perform compared to their industry peers and share five steps that are necessary for companies to come out stronger.