Most biopharma companies are running AI pilots, and some are starting to scale those efforts.
Smarter HCP and Patient Engagement Empowered by Agentic AI
Revolutionize engagement and commercial performance with Healthcare Commercial AI by BCG X, a fully integrated solution that uses AI, patient analytics, and digital tools to modernize healthcare interactions.
5%–15%
revenue uplift
20%–30%
increase in field force productivity and marketing performance
20%–30%
improvement in HCP experience
About Healthcare Commercial AI by BCG X
While 90% of healthcare companies use AI in their omnichannel strategy and execution, over 30% still fail to realize full value. As larger players invest significantly in the latest tech, common challenges include fragmented tools, siloed data, limited integration, and inconsistent change management across commercial functions.
Healthcare Commercial AI by BCG X bridges these gaps by integrating strategy, healthcare provider (HCP) and patient analytics, and agentic AI. Marketing, sales, and field access teams need not only a clear omnichannel strategy and execution plan but also the ability to measure impact with live performance insights. Healthcare Commercial AI effectively integrates end-to-end data strategy and governance to scale transformation efforts and deliver measurable efficiency gains, granting healthcare leaders access to actionable intelligence, measurable uplift, and a clear roadmap toward sustained omnichannel excellence.
Our Approach with Healthcare Commercial AI by BCG X
Our specialized Healthcare Commercial AI team delivers transformation that extends beyond technology, integrating data, people, and processes to drive scalable, lasting success. We partner end-to-end, helping clients move from potential to performance. We co-design and build healthcare AI solutions alongside client teams. Pilots and scaling are executed jointly to build in-house capability, as ownership of tools and workflows fully transitions to the client for sustained success. Our approach is iterative and collaborative: making, testing, and refining ideas with clients to ensure adoption and measurable impact.
Our healthcare AI solutions combine real-world evidence and advanced patient analytics to optimize HCP engagement and targeting; leverage strategic partners to accelerate orchestration and personalization; and embed rigorous change management and measurement. Following six key principles, we help organizations modernize omnichannel architectures, overcome legacy limitations, and launch cutting-edge healthcare AI solutions that deliver real commercial value and patient outcome.
Our healthcare AI solutions combine real-world evidence and advanced patient analytics to optimize HCP engagement and targeting; leverage strategic partners to accelerate orchestration and personalization; and embed rigorous change management and measurement. Following six key principles, we help organizations modernize omnichannel architectures, overcome legacy limitations, and launch cutting-edge healthcare AI solutions that deliver real commercial value and patient outcome.
1.
AI-First
Configured to each client’s unique ecosystem, we embed agentic AI from the start, enabling autonomous decision-making, real-time orchestration, and adaptive learning
2.
Human-Centric Design
Co-designed with users to fit daily workflows, our healthcare AI solutions are intuitive, role-specific, and built to maximize adoption and impact across functions
3.
Seamless Platform Integration
Our customizable, built-for-purpose solutions integrate with existing CRM and data/tech stack systems to reduce friction, accelerate deployment, and enable full data and workflow connectivity
4.
Actionable Data Insights
We unify HCP and patient analytics and datasets to power next-best actions, personalize outreach, and respond to dynamic market conditions
5.
Value-Driving Measurement Framework
All of our healthcare AI services—every pilot and program—include clear KPIs, real-time tracking, and feedback loops to ensure measurable and sustained business impact
6.
Enhanced Change Management
We drive adoption and adherence through executive sponsorship, tailored training, and continuous support—ensuring long-term transformation with Healthcare Commercial AI
A Look Inside Healthcare Commercial AI by BCG X
Healthcare Commercial AI by BCG X is a modular, AI-powered solution designed to drive better decisions, faster engagement, and smarter scaling across commercial healthcare teams. Built to align with enterprise data and digital ecosystems, it enables true orchestration across sales, marketing, and field forces.
HCP Omni Orchestrator by BCG X
The HCP Omni Orchestrator, powered by agentic AI, connects insights across sales reps, marketing teams, medical science liaisons, and field reimbursement managers—creating seamless, personalized, and orchestrated engagement across every channel. Real-time performance tracking and territory comparisons highlight growth opportunities and guide next best actions. This proprietary healthcare AI solution can improve rep efficiency by 20% to 50%, enhance HCP satisfaction 5% to 10%, and lift revenue 5% to 15%.
Healthcare Marketing Accelerator by BCG X
Healthcare Marketing Accelerator ignites growth for biopharma and medtech brands, delivering measurable ROI through personalized, data-driven engagement. Our modular, full-funnel solution equips future-ready commercial teams to reach patients and providers with precision—leveraging GenAI, advanced analytics, and optimized media spend to modernize execution and unlock marketing performance at scale.
Patient Navigator by BCG X
Patient Navigator combines AI with real-world data to deliver patient analytics, optimize HCP targeting, and drive commercial success. By predicting patient switching behavior and identifying high-potential segments, it enables precise, data-driven engagement. Powered by cutting-edge technologies and reinforced by our strategic collaboration with Hippocratic AI, this health care AI solution drives continuous optimization and accelerates adoption of innovative therapies.
Our Client Impact with Healthcare Commercial AI by BCG X
20%–50%
improvement in efficiency
Faced with underperforming launches and sales inefficiencies, a global biopharma client partnered with BCG to build a 360-degree omnichannel capability. By integrating machine learning insights, real-time performance measurement, and agile test-and-learn cycles, we enabled a 20%–50% improvement in representative efficiency, a 5%–10% increase in HCP satisfaction, a 3%–5% rise in prescriber numbers, and a 5%–10% incremental revenue uplift.
5%–10%
revenue uplift
A pharmaceutical company sought to transform its commercial model post-acquisition. BCG partnered with the client to design and co-create a bespoke omnichannel engagement engine for sharper targeting and next-best-action capabilities. The program drove 5%–10% revenue uplift across multiple brands.
BCG and Hippocratic AI announced a global collaboration aimed at transforming the biopharma and medtech industries through the responsible implementation of generative AI health care agents. The partnership combines Hippocratic AI’s safety-first technology and health care specialization with BCG’s strategic, operational, and AI transformation expertise to help organizations unlock measurable value across the life sciences value chain.
Despite significant investment in digital technology, BCG benchmarks show that only a small percentage of biopharma and medtech companies are realizing sustained value from AI. This collaboration is designed to close that gap by moving organizations from experimentation to enterprise scale impact.
Despite significant investment in digital technology, BCG benchmarks show that only a small percentage of biopharma and medtech companies are realizing sustained value from AI. This collaboration is designed to close that gap by moving organizations from experimentation to enterprise scale impact.
Meet Our Healthcare Commercial AI by BCG X Experts
Healthcare Commercial AI by BCG X combines deep healthcare knowledge with AI, data, and commercial strategy expertise. We work shoulder to shoulder with clients to ensure seamless adoption, measurable outcomes, and sustainable healthcare AI solutions.
Explore Our Insights on Healthcare AI Services
Health Care Industry
Slideshow
June 16, 2025
Omnichannel can drive real results—but most biopharma and medtech companies struggle with execution. It’s time to close the gap between ambition and action.
Health Care Industry
Article
January 14, 2025
From personalized medicine solutions and automated provider workflows to integrated ecosystems, global experts from BCG and BCG X share their insights on digital health trends.
Biopharma
Article
November 7, 2023
BCG’s new data-driven, high-efficiency model allows sales reps to offer health care providers a personalized sales experience—unlocking tremendous shareholder value.
MobiHealthNews
Press Release
January 24, 2025
In an interview with MobiHealthNews at the annual J.P. Morgan Healthcare Conference, BCG’s Ashkan Afkhami analyzes the impact of AI on the US health care system. As the US grapples with high spending, especially in R&D, and focuses on transforming traditional approaches to health care, Afkhami explains that the iterative development of AI can drastically improve access to care: “We’re at the beginning of a whole new evolution of how care is going to be delivered.”
Explore health care innovation alongside BCG experts at the J.P. Morgan Healthcare Conference, highlighting breakthrough science, digital and AI advancements.
