Jeff Walters

魏杰鸿是波士顿咨询公司（BCG）DigitalBCG中国区负责人。他还是BCG进入新兴市场课题的领导人之一，同时也是BCG消费者领域专项中国区领导团队成员以及BCG全球优势专项的核心成员。

自2003年加入BCG以来，魏杰鸿一直在家电、烈性酒、运动服装、电子产品、食品和饮料、奢侈品等众多领域为消费品企业和零售商提供咨询服务，帮助他们制定战略并改善运营等。他拥有丰富的经验，擅长应对不断演变的中国消费市场，包括消费者的消费模式、不断壮大的中国中产阶层的人口结构分布、在线购物行为，以及电子商务的发展。

魏杰鸿在中国领导了多个客户项目，涉及增长战略、并购、新品类进入、电子商务、组织设计、采购优化、地域扩张、品牌重新定位、零售业态设计、零售覆盖面规划和零售分类规划等方面。他还拥有零售库存管理方面的专业知识，曾为某全球大型零售商设计补货算法。

在加入BCG之前，魏杰鸿曾在硅谷多家公司从事信号处理算法工作，并曾在太阳物理学领域工作。

AREAS OF EXPERTISE

EDUCATION

斯坦福大学电子工程学硕士学位
斯坦福大学音乐、科学和技术文学硕士学位
达特茅斯学院物理学学士学位

Publications and Videos

DigitalBCG大中华区季刊：创新点亮数字化之旅

创新，既是初创企业能否打入市场、赢得立身之地的核心点，亦是成熟企业能否保持竞争优势、持续创造良好业绩的关键。但创新不易，本期季刊收录了成功企业的经验和前沿理念，或许能为您带来一些关于数字化创新的启发。

深科技生态破晓而来

针对七大类最活跃、最具前景的深科技领域进行调研，对正在形成的深科技生态系统展开分析。这种前所未有的新动态合作模式将对所有参与者，特别是企业、投资者和初创企业产生巨大的影响。

China’s Next Leap in Manufacturing

Despite rising costs and trade disputes, the country’s manufacturing sector is poised for strong growth.

digital-consumers-emerging-markets-640x640-tcm9-202503.jpg

四万亿美元争夺战，谁能赢得新兴市场数字消费者

到2022 年，新兴市场将有30 亿消费者成为互联网用户。这些消费者在购买商品之前会上网搜集相关信息，届时受数字化影响的消费额将达到惊人的3.9 万亿美元。不同新兴市场消费者的消费方式正经历不同的变化。企业需根据不同产品类别、国家乃至城市间的差异，有的放矢地制定相应对策。

digital-consumers-emerging-markets-2880x1620-canvas-3-tcm9-202551.jpg

Digital Consumers, Emerging Markets, and the $4 Trillion Future

Between now and 2022, digitally influenced purchases will soar. Here’s what that means for consumer behavior, according to interviews in Asia, Latin America, and Africa.

Adapting to a New Trade Order

Trade is evolving. Are countries and companies keeping up? Are top executives, business decision makers, and policymakers adapting to new trade realities?

five-profiles-that-explain-chinese-english-tcm9-163248.jpg

Five Profiles that Explain China’s Consumer Economy

China’s consumer economy is benefiting from an emerging upper-middle-class and affluent households, a younger population that is eager to spend, and e-commerce through digital channels.

Five Profiles That Explain China’s Consumer Economy

China’s overall economic growth is slowing, but consumption is soaring. Here are the megatrends and shopping behaviors that companies need to understand in order to succeed in a market worth trillions of dollars.

capitalizing-asias-middle-class-web-1694x950-tcm9-122462.jpg

Capitalizing on Asia’s Booming Upper Middle Class

Companies looking for growth in slowing Asian economies should aim for the upper-middle-class. There are approximately 150 million upper-middle-class consumers in the developing countries of Asia right now—accounting for more than $3 trillion in spending annually. And this number could easily swell by 100 million or more in the next few years.