Managing Director & Partner
Our research reinforced the fact that there is not just one, monolithic Africa. Rather, the continent is a collection of many different countries, markets, and consumers with sometimes similar aspirations but often different and specific needs.
Stefano Niavas came to Boston Consulting Group in 2001 and was based first in the firm’s Paris office and then in its New York office. He is also a member of the firm’s Consumer, Global Advantage and Marketing, Sales & Pricing practices. At BCG, Stefano has worked primarily in consumer goods, focusing on retail, packaged goods, media, and airlines in Western Europe, North America, and Africa.
Stefano is an expert in the fields of African consumer insights and globalization. He is a coauthor of the highly respected BCG report, “Winning in Africa.” He leads BCG's Africa Center for Customer Insight, which develops proprietary insights, data, and methodologies for understanding consumers in the "many Africas."
His projects have included, among many others, developing the Africa strategy for a global food-and-snack player, building the entry strategy in Egypt for the packaged-food sector of a major fast-moving consumer-goods player, and revising a strategy to regain share in a major market while establishing deep-market and consumer understanding for a cosmetics company.
Stefano also has led a worldwide media group through the assessment of the impact key trends have on the music industry.
Millions of small, independent shops are the cornerstones of African commerce. Now they’re diversifying, digitizing, and partnering with modern retailers to reach the next level.
Climate change poses a significant threat to the continent. But as global decarbonization efforts intensify, Africa could emerge as a green powerhouse.
The decarbonisation of South Africa’s Agriculture, Forestry and Land Use (AFOLU) sector analysis aims to provide an understanding how driving a Just Transition towards a decarbonised, climate-resilient South African AFOLU sector will be vital to ensuring the availability of healthy and sustainable food supply.
The Decarbonising South Africa’s Petrochemicals and Chemicals Sector report confirms the petrochemicals and chemicals sector as a key contributor to South Africa’s energy security, and as a significant role-player in a decarbonised economy in the long-term.
South Africa’s mining sector is a key socio-economic contributor. To remain competitive globally, it will need to decarbonise, respond to shifting value pools, and adapt to local climate change impacts – while ensuring a Just Transition.
A Power Sector Decarbonisation Report by the National Business Initiative (NBI), Business Unity South Africa (BUSA) and Boston Consulting Group (BCG) shows that it is possible for South Africa to decarbonise its economy, by around 2050, and looks at ways to ensure a just transition that is economically, socially and environmentally sustainable and which leaves no one behind.
Several trends we identified a month ago have endured, while important and potentially lasting shifts in consumer thinking and behavior are also becoming apparent.
Western-style retailing is spreading fast in South Africa, but small, independently owned shops still offer essential—and underappreciated—routes to market.
It has been a tough few years in many parts of the continent. That hasn’t made a dent in Africans’ desire to buy new things.
到2022 年，新兴市场将有30 亿消费者成为互联网用户。这些消费者在购买商品之前会上网搜集相关信息，届时受数字化影响的消费额将达到惊人的3.9 万亿美元。不同新兴市场消费者的消费方式正经历不同的变化。企业需根据不同产品类别、国家乃至城市间的差异，有的放矢地制定相应对策。
Between now and 2022, digitally influenced purchases will soar. Here’s what that means for consumer behavior, according to interviews in Asia, Latin America, and Africa.