Managing Director & Partner
Stephen Robnett currently leads Boston Consulting Group’s global e-commerce efforts and the firm’s customer experience work in North America. He focuses on the intersection of marketing and sales with technology and has led some of BCG’s largest digital projects.
Stephen has led engagements with many technology clients, including diversified and specialized IT service companies, and software, hardware, and semiconductor companies. He has also worked extensively within telecommunications and media, with cable companies, wireline telcos, wireless telcos, integrated telcos, media companies, and across the internet infrastructure stack.
He also has spent significant time focused on strategy, corporate development, and private equity topics as well as the augmented reality (AR) & virtual reality (VR) & metaverse topic areas and the Web3 & crypto & NFT topic areas.
He helps companies across industries think through their end-to-end e-commerce/digital sales strategy and develop the capabilities needed to drive greater digital channel share. He has also spent significant time focused on strategy, corporate development, and private equity topics.
Prior to joining BCG, Stephen held roles in research and development, field sales and marketing, and startup operations.
The evolution of the metaverse could be a disruptive event requiring dramatic changes to the way you do business. Is your company ready?
Non-fungible-tokens are not just funny monkey pictures!
Almost every industry, including legendary consumer brands, is now adopting NFTs and reaping the benefits of this innovation. Find out more about NFT use cases in this Medium article.
Why isn’t the nascent technology mainstream yet and what will it take? In this article for Medium, Tibor portrays the biggest technological roadblocks, that AR and VR still need to overcome.
Forward-looking companies may want to experiment with the new technologies at work.
Don’t let complexity stymie your online-sales operation. Simplify your approach by clearly defining business objectives, then choosing one of four e-commerce archetypes.
When introducing new online sales channels, weigh the opportunities against the potential friction with existing channels.
After a year of scrambling to transition to online sales, many companies still aren’t managing an effective approach. Here’s what’s tripping them up.
A new Google-BCG survey reveals how carriers can capture a larger share of the valuable switchers market.
Here’s what we learned about the market dynamics and outlook for the dot-com resale space.
Sharing information digitally is crucial during the COVID-19 pandemic, but important tech topics aren't receiving the attention they require. Tech companies must adjust the way they are communicating about their COVID response to ensure the public has access to and understands the importance of the work being done.
An analysis of 150 million media articles revealed how the technology discourse has shifted during COVID. This shift reveals a need to grapple with the immediate health crisis and could mean that other threats and risks have been undiscussed and unexplored.
Accelerated by the global race toward digitization, the LatAm cloud technology market has shown significant growth potential, with continued expansion across all segments as penetration of the solutions continues to be below that of developed markets.