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奢华体验已经不再局限于特殊场合——高端餐厅、豪华水疗中心、游艇度假、博茨瓦纳的私人游猎活动。这些体验已经逐渐融入到消费者的日常生活中。

Vincent Lui
Managing Director & Senior Partner
Hong Kong

吕晃是波士顿咨询公司（BCG）消费者专项亚太区负责人。他于1998年加入BCG，拥有丰富的咨询经验，致力于帮助众多消费品和零售企业制定战略、提升运营绩效。

吕晃协助一家中国领先的食品杂货连锁店重新设计采购和品类管理组织模型，并确定改进绩效的重点举措。他还协助中国一家大型零售集团制定并落实数字化转型战略，客户在国内建有广泛的百货店、商场和杂货店网络。这项工作要求对标分析全球趋势以及业内同行的经验教训，深入诊断、细分和预测消费者全渠道旅程和未得到满足的需求，诊断并重新设计组织架构、核心流程及KPI，以支持转型工作。

他还帮助一家拥有庞大实体和线上销售规模的全球服饰和鞋类零售商开展多个项目。在与该客户合作的过程中，他领导制定了多项五年商业战略，以及品牌定位、商品营销和特许经营管理战略。

AREAS OF EXPERTISE

EDUCATION

  • 西北大学凯洛格商学院工商管理硕士学位
  • 芝加哥大学经济学学士学位

Publications and Videos

What’s Next for Sportswear in China?

New sports categories, influential sports communities, and a more serious approach to fitness are just a few of the many factors propelling strong growth over the coming decades.

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以人为本，决胜线上：中国线上服饰策略人群深度洞察

本报告是对中国线上服饰策略人群的深度洞察，聚焦服饰非标难点，首次通过人机结合的方式量化时尚度，为品牌提供关键升级方向，加速品牌线上发展。
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COVID-19 Consumer Sentiment Snapshot #12: The Pace Car

China has been managing the coronavirus much longer than the rest of the world. What do its consumers’ plans and behaviors reveal about the post-pandemic future?
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COVID-19 Consumer Sentiment Snapshot #3: Turning the Tide

Chinese consumers are expressing optimism about the days ahead as the country’s coronavirus infection rate begins to drop.
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以终为始，知行合一：GROW 数字化品类增长模型和应用

BCG与天猫大快消深入分析六大快消行业、覆盖近4 亿名消费者和数万个品牌，共同打造了GROW品类增长工具，帮助行业和品牌识别增长驱动力。
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Unlocking Growth in CPG with AI and Advanced Analytics

Valuable insights are buried in brands’ vast troves of data. Here's how companies can use that data to go beyond pilots and achieve scale.
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Casual Apparel Outperforms High-End Fashion

High-end luxury brands may be alluring, but over the past five years, the most reliable value creators in the fashion and luxury industry have been mass-market players.

中国生鲜消费趋势报告：新时代生鲜市场制胜之道

为了帮助零售商更好地了解中国生鲜市场，BCG消费者洞察智库（CCI）对超过4,200位消费者进行了调研，并借助阿里零售平台生鲜数据的分析，撰写了本报告。
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Fashion and Luxury: A New Era of Opportunity

Fashion and luxury was the top-performing sector in BCG’s analysis, partly because companies used digital to improve e-commerce and to connect more directly with consumers.
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逆境重生：中国零售转型之路

电子商务的兴盛，中产阶级的崛起，智能手机的普及。西方零售业在一个世纪里经历的挑战，在今天的中国同时登场。中国零售企业面临巨大的危机和挑战，转型已刻不容缓。本文借鉴外国零售业的成功经验，为中国企业转型提供建议。
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Fashion and Luxury: Riding a Strong Recovery

A growing middle class in developing markets and improving economic conditions in the developed world helped make fashion and luxury the top-performing consumer sector in terms of value creation in this year's analysis.
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Shock of the New Chic: Dealing with New Complexity in the Business of Luxury

Although global luxury markets are growing steadily, luxury providers must adapt to new levels of market complexity—from changing purchasing behaviors to evolving digital technology.
深入的专业知识、广泛的实际经验