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Yogesh Mishra is focused on customer strategy, customer journeys, and digital transformation at Boston Consulting Group. He is BCG’s global product lead for end to end customer journeys. He is a member of the firm’s Insurance and Financial Institutions practices, and has worked extensively with large financial services firms in front-office and digital transformation. 

In his current role, Yogesh advises chief marketing officers and chief customer/experience officers as they formulate their customer strategy, define customer segments and segment value proportions, and design and execute customer journeys. 

Before coming to work at the firm, Yogesh was Director of Financial Services, Digital Group at PwC.

AREAS OF EXPERTISE

EDUCATION

  • MBA, finance and systems, Indian Institute of Management, Lucknow
  • BE, electrical engineering, National Institute of Technology, Nagpur India

Publications and Videos

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Building Tomorrow’s Commercial Insurer

Future success requires a step change in digital prowess. Here’s how leading carriers are achieving it.
CEOs Need a Customer Experience Revolution—Not an Evolution - Rectangle

CEOs Need a Customer Experience Revolution—Not an Evolution

A new CX paradigm for driving business value could be the biggest growth opportunity to come along in decades.
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Customer Journey Programs Are Hard to Get Right

To reach scale, companies must transform their operating model.
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Transform Customer Journeys at Scale—and Transform Your Business

Reconfiguring the company around journeys does more than improve the customer experience. It advances digital transformation and strengthens the capacity for ongoing change.
深入的专业知识、广泛的实际经验