Yves Morieux
Managing Director & Senior Partner
Dubai
Yves Morieux is the director of Boston Consulting Group’s Institute for Organization. He is an expert in corporate transformation and leads the firm's development of approaches to help organizations create the structural and behavioral groundwork for competitive change. Yves was a BCG Fellow from 2008 through 2017, and is beginning another BCG Fellowship in 2019.
Yves has pioneered new ways of organizational thinking through the development of Smart Simplicity, an approach designed in cooperation with BCG clients in different regions and industries. The basis of Smart Simplicity is creating an environment in which employees can work with one another to develop creative solutions to complex challenges. This concept includes six “smart rules” to better manage the new business complexity while avoiding organizational complicatedness. During his tenure as a Fellow, Yves’s research focused on new business complexities and their organizational implications.
With Peter Tollman, Yves coauthored the book Six Simple Rules: How to Manage Complexity without Getting Complicated, which is based on this principle of Smart Simplicity and examines how companies can embrace the new business complexity to thrive in today's marketplace. In 2013, he presented a TED talk—part of a series of talks curated by TED and BCG—about following “Smart Rules” in order to create competitive advantage and improve productivity.
Since joining BCG in 1995, Yves’ client work has focused on advising senior executives of prominent corporations and public-sector organizations worldwide on their strategies and organizational transformations.
Prior to joining BCG, Yves was a director in private research and consulting practice that specialized in applying state-of-the-art findings in the social sciences to organizations and markets.
The experience of work during a time of pandemic has revealed a hidden driver of organizational performance: relational productivity.
To overcome climate inaction, we must understand the rationale for individuals’ behaviors, identify the groups that could change those behaviors, and work with those groups to transform the vicious cycle into a virtuous one.
Applying a new approach to chronic child hunger in Tanzania yields powerful lessons for governments and organizations that are tackling other tough challenges.
Digital transformation is vital to companies’ survival, yet it is threatened by complicatedness. A four-step process helps organizations combat complicatedness—and set the stage for success.
Companies are revolutionizing how people work. Now they need to transform how managers manage.
Companies that successfully root out complicatedness will increase their productivity and gain a competitive advantage.
Amid growing complexity, many companies act in ways that increase their “complicatedness.” Instead, they should simplify, using an approach that fundamentally changes employee behaviors.
Reorganization is a powerful lever for boosting company performance, but the results are often disappointing. A smart new approach dramatically increases the likelihood of success.
Smart Simplicity, supported by digital tools, can help unleash the productivity and engagement so desperately needed in the modern economy.
