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Amaryllis Liampoti is the EMESA Growth regional leader for BCG X, Boston Consulting Group's new home for tech-build, growth, and design talent. Amaryllis focuses on accelerating B2B and B2C businesses with a strong focus on scalable and data-driven growth.

Amaryllis advises C-level executives on business acceleration and digital growth. She is currently serving as Interim General Manager for BCG X Ventures portfolio companies, a position that makes use of her passion for data, tech, and customer centricity.

She joined the firm in 2017 after holding multiple senior leadership roles in high-growth tech companies. Most notably she was the Vice President of Marketing at Rocket Internet and the Director of Organic Growth at eDreams. She also co-founded and scaled the travel company, Campsy.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Université Paris 13 
  • BASc, Athens University of Economics and Business 

Publications and Videos

Back to Basics?

How can marketers gain buy-in from the top? How do they marry creativity and data to drive results? Sean Summers, CMO of Mercado Libre, and Amaryllis Liampoti, a managing director and partner at BCG X, discuss these topics and more.

Pace and Purpose

BCG X's Amaryllis Liampoti joins Pandora’s Jesper Damsgaard to talk through what will change and what should stay the same for brands navigating changing customer expectations and powerful new technologies.

Tech Is Cooling Off. B2B SaaS Is Not. | Hero

Tech Is Cooling Off. B2B SaaS Is Not.

The B2B software-as-a-service model segment is growing about ten times faster than any other. Here’s a playbook to continue the growth trajectory.

Highlights from Tech Open Air: Amaryllis Liampoti on The Neuroscience Behind Personalization

At Tech Open Air, BCG DV's Amaryllis Liampoti speaks about how personalization affects the brain, and how neuroscience is beginning to explain why.

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The Digital Imperative for CMOs

Los desafíos para los líderes de marketing y ventas.
Amaryllis Liampoti