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Andreas Malby is a member of the Center for Digital Government at Boston Consulting Group, as well as the firm’s Consumer and People & Organization practices.

Since joining BCG in 2009, Andreas has worked with clients across Asia, North and South America, and Africa, helping them build the capabilities and develop the strategies necessary to win in markets around the world. His engagements have covered topics such as pricing and promotions, cost optimization, and lean operations.

Andreas has helped a wide range of consumer goods companies design and implement new organizational structures, and he has led numerous large-scale transformation efforts. He also has experience developing advanced forecasting models and processes to optimize promotions. 

Prior to joining BCG, Andreas worked as an attorney-at-law for a top-tier law firm in Denmark

Areas of Expertise

  • Consumer goods
  • Retail
  • Organization design
  • Pricing strategy
  • Promotions
  • Cost optimization
  • Lean operations


  • Master of Laws, University of Copenhagen
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