Danish Consumer Sentiment Series - July 2023
Update Indicates Brighter Days Ahead for Danish Retailers

Andreas Malby Emil Stamp Gertie Find Laerkholm Jonas Lorentzen

BCG's latest survey on Danish consumer sentiment reveals an improvement in consumer mood, with expectations of increased spending in the coming months. While concerns about inflation persist, overall consumer spending is expected to rise slightly, particularly in leisure travel, home furnishings & DIY, and live entertainment & cultural events. Value for money has become the top purchasing criterion, and sustainability is gaining importance. Danish grocery stores with strong sustainability profiles and value for money propositions perform well. Online shopping is predicted to reach new heights, with increased shares of online purchases observed. To address these trends, retailers should focus on reducing prices and costs, providing affordable sustainable options, and improving their online presence.