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Andrej Levin leads Boston Consulting Group’s work in big data and analytics in automotive. He joined the firm in 2011, and in 2015-2016 worked as an Ambassador in the Atlanta office.

Andrej is a core member of the Industrial Goods and Automotive practices. He works with global OEMs and OESs to define and execute sales, growth, and sourcing strategies, and build new mobility offerings.

Prior to joining BCG, Andrej was an assistant professor at the University of Siegen, and also worked at several international law offices in Germany and the US.

AREAS OF EXPERTISE

EDUCATION

  • PhD/Dr jur, Universitat Siegen
  • Masters in Economics and Law, Universitat Siegen

Publications and Videos

The Stairway to GenAI Impact

Companies have moved quickly to implement GenAI, but many may be celebrating too early, before achieving measurable benefits. It’s time for a focused approach.

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The Stairway to GenAI Impact

Companies have moved quickly to implement GenAI, but many may be celebrating too early, before achieving measurable benefits. It’s time for a focused approach.

Strengthening a Brand with GenAI

BMW's Global Head of Brand and Product Management explains how the right organizational processes and platforms can help companies maximize the value of GenAI tools.

Using AI to Improve Customer Centricity in the Automotive Sector

BMW's Global Head of Brand and Product Management explains how his company leverages the power of AI, big data, and advanced analytics to gain a better understanding of what buyers want in order to deliver a consistent, differentiated customer experience.

The Future of Auto Sales

The auto industry has innovated the car—but how will generative AI disrupt the customer experience? At CES 2024, BCG's Andrej Levin moderated a conversation with industry experts on the impact of AI and direct-to-consumer models.

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Innovation Has Transformed the Car but Not Yet the Car Buying Experience

While automotive companies spend billions to radically change their vehicles’ look, feel, propulsion, and features, the car buying experience remains burdensome and dissatisfying to consumers.
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Car Selling Without Price Negotiations

The car selling model has remained unchanged for decades. But as the industry evolves, is the model about to change for good?

Generative AI Revs Up the Auto Industry

Generative AI is a transformative force for the automotive industry, unlocking innovation in the development of text, pictures, and even code. BMW’s Maik Leuthold and BCG’s Andrej Levin discuss how early experiments in the sector will accelerate into implementation in 2024

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What 15 Million Car Trips Reveal About EV Adoption

Charging an electric vehicle takes more time than fueling a car. An innovative BCG simulation identified key factors that will help drivers make the switch to an EV.
Shifting to an Automotive Direct-Sales Model | rectangle

Shifting to an Automotive Direct-Sales Model

The transition poses hurdles for automotive dealerships and original equipment manufacturers (OEMs). Preparing now is crucial for success.

BCG and BMW at AWS re:Invent: Digital Customer Engagement for Automotive

In partnership with BMW Group and Amazon Web Services (AWS) we were able to improve customer centricity in the #auto industry through the use of #AI and advanced analytics at scale.

Uncovering the Customer Conversion Rate That Drives Auto Sales | rectangle

Uncovering the Customer Conversion Rate That Drives Auto Sales

Powerful footfall data can provide visibility into dealership performance for automotive OEMs and large dealership groups—if you know how to look at it right.