BCG’s Programming at CES 2026
Innovating for Women’s Health: Closing Gaps to unlock $100B Market
Tuesday, January 6, 2026 – 9:00-9:40 AM PST | Venetian, Level 4, Marcello 4404
FEATURING: Coming Soon!
Women's health has long been underfunded, leaving many conditions underdiagnosed & women undertreated. BCG explores how tech, investment & partnerships can change that.
Learn more
FEATURING: Coming Soon!
Women's health has long been underfunded, leaving many conditions underdiagnosed & women undertreated. BCG explores how tech, investment & partnerships can change that.
Learn more
Smarter Together: AI, Cost & the Future of OEM-Supplier Collaboration
Tuesday, January 6, 2026 – 11:00-11:40 AM PST | LVCC, West Level 2, W232
FEATURING: Brian Collie, Managing Director & Senior Partner, BCG
From aligning incentives to enabling real-time decisions, discover how OEMs and suppliers are using AI to drive more efficient, cost-competitive partnerships.
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FEATURING: Brian Collie, Managing Director & Senior Partner, BCG
From aligning incentives to enabling real-time decisions, discover how OEMs and suppliers are using AI to drive more efficient, cost-competitive partnerships.
Learn more
The XR Edge: Driving Business Innovation with Spatial Computing
Thursday, January 8, 2026 – 11:00-11:40 AM PST | LVCC, West Level 2, W218
FEATURING: Kristi Woolsey, Global Lead BCG XR, BCG
See how businesses are using XR and spatial tools to streamline operations, enhance learning, and unlock new levels of productivity.
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FEATURING: Kristi Woolsey, Global Lead BCG XR, BCG
See how businesses are using XR and spatial tools to streamline operations, enhance learning, and unlock new levels of productivity.
Learn more
Getting Real About EVs
Thursday, January 8, 2026 – 2:00-2:40 PM PST | LVCC, West Level 2, W219
FEATURING: Kathrin Pannier, Managing Director & Partner, BCG
Battery and infrastructure experts share insights on building a solid EV strategy: tackling challenges, scaling smartly, and preparing for an EV future.
Learn more
FEATURING: Kathrin Pannier, Managing Director & Partner, BCG
Battery and infrastructure experts share insights on building a solid EV strategy: tackling challenges, scaling smartly, and preparing for an EV future.
Learn more
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Tech + Us: Harness the power of technology and AI
Our Latest Thinking
Explore the latest BCG insights featured at CES 2026, covering AI, consumer behavior, cost transformation, and the future of mobility.
Article
November 4, 2025
Our survey of 9,000 consumers in ten countries uncovered evolving preferences, with younger cohorts particularly likely to embrace change and regional differences demanding localized strategies.
Article
September 18, 2025
The rise of Generative AI is poised to completely transform every aspect of the car-buying experience. To thrive, every industry player must act now.
Article
October 29, 2025
As more customers rely on third-party AI agents to help them shop, brands risk losing their influence unless they reinvent their customer experience.
Video
September 15, 2025
Porsche’s Bold Approach to Sales & Marketing
Matthias Becker, head of sales for Porsche, illuminates the path ahead for the leading sports car brand, from product strategies to new tech innovations.
Article
September 8, 2025
Established automakers face a dual challenge: slowing demand and new competition from companies with lower manufacturing costs.
Article
September 10, 2025
As EV adoption across the three largest auto markets diverges, OEMs will need to get comfortable with living in an uncomfortable world.
Article
February 24, 2025
As options for electric vehicles expand, similarities and differences are arising between the China, US, and EU markets.
The Ford Motor Company achieved record sales growth for its electric vehicles by partnering with BCG on the development and implementation of a customer-centric EV strategy designed to alleviate “charge anxiety” with the Ford Power Promise.
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