BCG at CES 2025

BCG is excited to send a delegation to CES 2025, January 7–10 in Las Vegas. CES is one of the premier tech events in the world. Join us as leaders in business and technology convene at this annual gathering to discuss the latest innovations and how businesses are using them to boost revenue, engage their customers, and transform the world.

Innovative technologies including AI, GenAI, and immersive experiences are reshaping industries from automotive to health care, and helping companies market more effectively and deliver a richer customer experience. But businesses can’t simply adopt these technologies—they also need to rethink their strategy, reimagine workflows, and unlock new growth opportunities. And they need to do it all while optimizing costs, addressing sustainability, and preparing their workforce to embrace these innovations.

BCG brings deep expertise in helping companies leverage the latest technologies, rewiring operations for greater efficiency and building future-ready solutions and workforce strategies to meet the demands of the digital age. At CES 2025, we will explore how organizations can harness technological breakthroughs to drive sustainable growth, improve customer engagement, and empower teams.

BCG’s Programming at CES 2025

BCG is excited to be back at CES this year. Join our experts at a number of sessions and networking events on the ground.

BCG-GenAI-website_homepage.jpg

GenAI in the Driver's Seat: Innovation or Expensive Gimmick?

Tuesday, January 7, 2025, 11:00–11:40 AM PST

MODERATED BY: BCG’s Vanessa Lyon, Managing Director and Senior Partner

SPEAKERS: Marianne Johnson, Cox Automotive; Jayesh Patel, Hertz; Carrie Tharp, Google; Harry Husted, Borg Warner​; Jag Krishnan, ​Harley Davidson

Join BCG and industry leaders as they explore GenAI’s potential in automotive, tackling key challenges in implementation and scalability.

LEARN MORE

NEW | BCG Publication Placeholder 5

Smart Communities: Sustainable Future

Tuesday, January 7, 2025, 2:00-2:40 PM PST

MODERATED BY: BCG's Patt Talvanna, Partner and Associate Director, Infrastructure Transportation and Cities

SPEAKERS: Kristen Bell, Siemens; Al Gore Jr., Zero Emission Transportation Association; Marco Stracuzzi, Telit Cinterion; Philip Tucker, Panasonic Smart Mobility Office

Smart streetlights, waste, traffic, grids and beyond. The way to make Smart Cities smarter is to plan for uber efficiencies resulting in better, greener environments.

LEARN MORE

How China Can Achieve Carbon Neutrality by 2060 - rectangle

Leading the Way for a Carbon Neutral Future

Wednesday, January 8, 2025, 10:00–10:40 AM PST

FEATURING: BCG's Johanna Puetz, Managing Director and Partner

ADDITIONAL SPEAKERS: Ally Peck, Consumer Technology Association; Erin Hiatt, Rila; Campbell Weyland, Lowe's

Industry leaders discuss the ways companies are prioritizing reducing emissions with new technologies and the impact of new ESG reporting laws on these policies.

LEARN MORE

BCG's Client Networking Reception

 Don’t miss BCG’s exclusive client networking reception on Wednesday, January 8, at CES 2025! Connect with industry leaders, share ideas, and build relationships to drive innovation and growth in the new year.

REGISTER INTEREST

Meet Our Delegation

Our team at CES is a diverse group of business and technology experts, including the following BCG leaders:

 

How We Partner with Automotive Clients on AI and Advanced Technologies

BCG works with clients to harness cutting-edge AI to enhance efficiency, safety, and the overall driver experience Our automotive experts help OEMs and suppliers streamline manufacturing and supply chains, manage the shift to battery-electric designs, and create a smarter and safer experience for drivers.

" "

How Forvia Built a Factory of the Future

To pioneer a digital transformation of its operations, global automotive supplier Forvia partnered with BCG to define its ambition and implement digital use cases. Here's how.

BMW Group's Transformation: Turning GenAI Concepts into Scalable Success

BMW has launched a major transformation initiative, leveraging GenAI to streamline procurement tasks, rethink processes, and improve supplier interactions. As an extension of our existing partnership around AI, BCG and BMW are now partnering with AWS, BCG X, and BCG Platinion to ensure a secure, scalable integration of GenAI.

How Penske Is Driving a New Data-Centric Mobility Solution

When the mobility experts at Penske began building a new AI platform for their B2B customers, they partnered with BCG. Sherry Sanger, Penske’s EVP of Strategy and Marketing, explains how the company combines their data and expertise with evolving technology.

 

BCG’s AI Tools and Solutions

Auto AI by BCG X

The challenge with AI is shifting from proof-of-concept to real value. Auto AI, BCG’s advanced analytics solution, helps automotive OEMs and suppliers implement AI to make a step-change in performance, including operations, sales, marketing, and other key functions.

DEEP AI by BCG X

Using data analytics to hyper personalize every interaction, Deep Customer Engagement AI by BCG X gives companies the insights they need to reduce acquisition costs, increase retention, improve upselling and cross-selling, and drive 40% more lifetime value from their customers.

Fabriq Personalization AI by BCG X

Personalized marketing requires weaving together infrastructure, applications, and workflows. Fabriq Personalization AI by BCG X enables companies to use automation, templatization, and precision targeting, all woven together with AI at the core—creating a 360-degree view of your customers.

Retail AI by BCG X

A suite of industry-specific proprietary tools by BCG X, Retail AI helps retailers modernize their commercial, operational, and supply chain functions—leading to revenue gains of up to 7% and profit gains up to 50%>.

" "

Personalized: Customer Strategy in the Age of AI

Personalization is a $2 trillion opportunity. BCG's new book offers a playbook for capturing your share of this personalization prize.

Our Latest Insights

" "
Article

The Stairway to GenAI Impact

Companies have moved quickly to implement GenAI, but many may be celebrating too early, before achieving measurable benefits. It’s time for a focused approach.

What Will AI Do for Mobility | rectangle
Article

What Will AI Do for Mobility?

From autonomous vehicle technology to hyperpersonalized car-buying experiences and mobility as a service, AI and generative AI will revolutionize the way we move.

" "
Article

GenAI Can’t Scale Without Responsible AI

GenAI agents need to handle tasks responsibly, accurately, and swiftly in multiple languages, addressing potentially millions of specifications across hundreds of thousands of products.

CES® and its logo are registered trademarks of the Consumer Technology Association.

Tech + Us: Monthly insights for harnessing the full potential of AI and tech.