BCG at CES 2024

BCG’s delegation of experts will be at CES in Las Vegas from January 9–12, 2024, to discuss and explore the latest innovations across the tech landscape.

Under the theme ALL TOGETHER. ALL ON., CES 2024 will bring global business leaders and visionary thinkers together to engage on breakthrough technologies and innovations. Our experts will be on the ground to connect on topics such as generative AI, customer-centric sustainability, and what it takes to build for the future across industries and sectors—including automotive, mobility, retail, and marketing and sales.

Our Programming at CES 2024

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Future of Auto Sales: How AI/GenAI Will Disrupt Customer Experience

The auto industry has innovated the car, but not customer experience yet. Join BCG and leading experts on how AI and direct-to-consumer models are going to change this.

Moderated by: Andrej Levin, Managing Director and Partner, BCG
Tuesday, January 9, 2024; 1:00-1:40pm PST
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GenAI—Lab to Real World

The art and science of GenAI! Solve real world problems using smaller, targeted, and customized models and learn how to overcome security and TCO challenges.

Moderated by: Arun K. Subramaniyan, Intel’s VP of Cloud & AI, Strategy & Execution
Panelist: Suchi Srinivasan, Managing Director and Partner, BCG
Wednesday, January 10, 2024; 1:00–1:40pm PST
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Securing the Supply Chain

A safe and secure supply chain has never been more important. Learn how the private and public sectors are mitigating digital risks in technology supply chains.

Moderated by: Nadya Bartol, Managing Director, BCG Platinion
Thursday, January 11, 2024; 3:00-3:40pm PST
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Sustainability Is Always in Fashion

A look at the way fashion brands are turning to sustainable materials without sacrificing creativity and aesthetics.

Moderated by: Lauren Taylor, Managing Director and Partner, BCG
Thursday, January 11, 2024; 4:00-4:40pm PST
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Meet Our Experts

Over 40 BCG thought leaders will be at CES 2024. Reach out below to schedule a private meeting or small group discussion.

Bringing Our Expertise to CES

We look forward to speaking with fellow leaders and thinkers about what it takes to embrace technological innovation and navigate the complex business environment. Across industries and topics, our experts bring a wealth of knowledge and experience:


Our Clients’ Success with Artificial Intelligence

Tackling Changing Customer Demands with Digital Transformation

BCG X and AWS have teamed up with BMW to implement and scale a critical automotive AI transformation built with customer centricity at its core.

Distilling Lessons in Digital Sales and Marketing

Pierre-Yves Calloc’h, chief digital officer at Pernod Ricard, explains how BCG and BCG X helped the wine and spirits company build and deploy digital programs that have improved P&L by optimizing brand investment, promotion calendars, and sales activities.


Our Solutions, Tools, and Products

Auto AI

Auto AI combines business and tech expertise to tackle the challenges of implementing AI in the automotive industry.

Retail AI

Using holistic, tailored retail intelligence software, our Retail AI technology unlocks critical advantages across the six vital components of the value chain.


By integrating AI in customer experience management, companies can increase customer acquisition, upselling & cross-selling and decrease churn.

Fabriq by BCG

Fast-track your customized marketing efforts with Fabriq by BCG personalization engine. Read more to find out how to unleash the power of data driven marketing.

Our Latest Insights


A Tale of Two Tomorrows in EV Sales

Sales growth of electric vehicles is steady—and new policies should drive further demand and investment. Yet negative signals suggest challenges ahead.

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BCG at CES 2024