Managing Director & Senior Partner
Anna Green leads The Boston Consulting Group’s Sydney office as well as the firm's Women@BCG initiative in the Asia-Pacific region. She also leads the firm's Technology, Media & Telecommunications practice in Australia and New Zealand. Anna is a core member of the Consumer, Marketing, Sales & Pricing, and People & Organization practices.
Since joining BCG in 2000, Anna has helped clients in Australia and the Asia-Pacific region increase the size of their businesses and adapt to changing markets, especially in the digital space. She has a passion for problems at the intersection of strategy and customer experience, particularly within industries such as media, telecommunications, consumer goods, and retail.
Anna has advised senior executives across industries as they embark on large-scale business transformations, from strategy design to delivery. She has worked closely with numerous clients to help lead digital transformations, develop e-commerce initiatives, and devise growth strategies in the print media, digital media, pay television, and content production sectors.
While at BCG, Anna spent 18 months working on secondment with Foxtel, assisting the executive team on its digital-transformation agenda.
By leading with empathy and easing the burden on caregivers, employers demonstrate both kindness and business smarts as they mitigate the risk of losing critical talent.
Employees who feel unsupported during the COVID-19 crisis are more likely to leave your organization once the pandemic is over.
The pandemic has made the work-life balance dramatically harder for many families. Companies can—and should—take steps to help.
As the 2010s closed, the technology, media, and telecommunications (TMT) sector was standing strong. Seven TMT companies were among the ten most valuable public companies in the world. Do they have the right ingredients to sustain that performance in the 2020s?
As entertainment, print, and gaming companies pursue subscriptions in a crowded field, they need to create the right offer at the right price for the right customers—or risk losing them altogether.
Journalism is not going away. But what business models will do the most to help keep it alive?
BCG’s Demand Centric Growth methodology can help providers find new audiences despite the threat from streaming services and other insurgents.
Companies in Australia invest both time and money in diversity initiatives, yet most employees in diverse groups—women, ethnically diverse individuals, and LGBTQ+ employees—say they have not benefited. A key problem: the leaders at most organisations don’t understand the real-world obstacles that diverse employees face. These companies can start making real progress once they focus on the initiatives that diverse employees themselves say are effective. New BCG analysis, based on a comprehensive worldwide survey, shows how.
While the names may have changed, the top performers have figured out an old-media lesson: subscriptions and recurring revenues pay.
TMT companies have the opportunity to lead consumers, companies, and the public sector into an increasingly digital world.
Digital natives are generating a large—and growing—share of the sector’s value. But some traditional companies are also performing well. Other TMT players can join their ranks.