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Aparna Bharadwaj joined The Boston Consulting Group in 2009. She leads the firm’s Center for Customer Insight and Marketing, Sales & Pricing practice in Southeast Asia. She is also a core member of BCG’s Public Sector and Consumer practices.

Aparna has 16 years of experience in Marketing and Sales across various consumer industries. In consumer goods, Aparna has worked with local and multinational companies in Southeast Asia on a wide range of operational, sales, and marketing topics. Specifically, she has expertise in growth strategy, customer analytics, route to market, sales and distribution excellence, operational excellence, and portfolio analysis.

Aparna also has extensive experience working on the topic of economic development, particularly productivity and future skills in Singapore and Malaysia. She has worked with many public sector clients, including ministries and government agencies.

Prior to joining the firm, Aparna held several leadership roles at Coca-Cola, including brand management and trade marketing.

Areas of Expertise

  • Consumer marketing
  • Marketing strategy
  • Brand management
  • Corporate strategy
  • Trade marketing
  • Marketing research
  • Go-to-market strategy
  • Productivity
  • Future skills

Education

  • MBA, Harvard Business School
  • Bachelor of Engineering, Delhi University
Experts
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