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Chaojung Chen joined Boston Consulting Group in 2006. In addition to her time in Tokyo, she worked in the firm’s Prague office for a year. Chaojung leads the firm’s Financial Institutions practice in Japan. She is also a core member of the firm’s Insurance; Corporate Finance & Strategy; Marketing, Sales & Pricing; and Operations practices.

Chaojung works primarily with leading companies in the financial services and insurance industries. Within those industries, she has worked on many cases involving cross-functional transformation, digital transformation, people management, new business development, M&A and alliance, and global strategy formulation and implementation.

AREAS OF EXPERTISE

EDUCATION

  • PhD, Industrial Management, Tokyo Institute of Technology
  • BA, Mathematics and English, National Taiwan Normal University

Publications and Videos

Global Retail Banking 2022: Sense and Sustainability | Rectangle

Global Retail Banking 2022: Sense and Sustainability

Sustainability is moving up the priority list for all retail bank stakeholders. What does a “sustainable” bank look like?
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Global Retail Banking 2021: The Front-to-Back Digital Retail Bank

Leading banks are already organizing solution delivery around customer value streams and taking customer engagement to the next level.
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デジタル革命時代における銀行経営

デジタルによる機会と脅威の荒波のなかで、顧客本位のサービス業として、銀行は未来の姿をどう再定義すべきか――。本書では、デジタル技術の進化を契機として、銀行および金融業はどう進化していくべきか、サービス領域ごと、それを支えるインフラ・仕組みごとに論じています。
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BCGが読む経営の論点2020

さまざまな世界的構造変化が進むなかで、次の10年に企業が競争に勝ち、継続的に成長するためには、経営基盤を従来の枠組みを超えて進化させることが求められます。本書では、5つの基盤進化の方向性を示し、それぞれについて2つの注目すべき経営テーマを取り上げ、解説します。
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Global Retail Banking 2019: The Race for Relevance and Scale

Shifting consumer behaviors are challenging traditional banks to keep up.
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デジタル革命時代における保険会社経営

デジタル化が進展する中、保険会社はどのように競争優位を築いていけばよいのでしょうか。戦略策定、顧客理解、商品・サービス／ビジネスモデル、チャネル、オペレーションそれぞれにおける革新といった観点から、BCG保険グループが次世代保険会社経営について考察します。
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