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Daniel Azevedo leads Boston Consulting Group’s Consumer and Global Advantage practices in Brazil, and the Center for Costumer Insight for Latin America.

Since joining BCG in 2010, Daniel has acquired broad functional expertise on topics from strategy to operations, and has worked with clients across sectors, including consumer goods, industrial goods, and financial services.

In order to bring value to his clients, Daniel seeks clarity on the underlying value drivers and leverages his clients’ capabilities to help consolidate true sources of sustained competitive advantage.

Prior to joining BCG, Daniel worked as a strategy consultant at Roland Berger Strategy Consultants.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Stanford Graduate School of Business
  • BSc, Computer Engineering, Universidade Estadual de Campinas

HONORS AND AWARDS

  • Stanford Graduate School of Business, Arjay Miller Scholar

Publications and Videos

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The Sustainability Imperative in Emerging Markets

Companies that meet ESG challenges in emerging markets find that being a sustainability leader unlocks growth opportunities.
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Black Week Consumer Sentiment 2022: What to Expect

Black Friday has already become part of Brazilians’ vocabulary. To understand the impact of the event in the Brazil calendar, BCG surveyed more than 2,000 consumers from all regions of the country, different social classes, genders and age groups. Our questions included the intention to participate in the event, category and channel preferences, sustainability, and beyond.
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The (Re)discovery of Second-hand Fashion in Brazil

A new way of seeing the clothes in wardrobes has led to a growth in the market for second-hand fashion in Brazil. And several factors are connected to this reality, such as sustainability and access to quality items at lower prices.
Edition 4: How Emerging Market Consumers Are Living with the Pandemic

The Surprising Resilience of Emerging-Market Consumers

Although anxiety over health and finances is high, attitudes remain surprisingly resilient. And some behavioral changes—including greater use of digital commerce and tools—are sticking.
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Protecting CPGs’ Distribution Networks in Latin America

Thousands of convenience stores, restaurants, and bars will fail during the pandemic. Multinational manufacturers have a chance to contain the damage.
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Edition 2: COVID-19 and the Emerging-Market Consumer—The Power of Resilience

Several trends we identified a month ago have endured, while important and potentially lasting shifts in consumer thinking and behavior are also becoming apparent.
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Edition 1: COVID-19 and the Emerging-Market Consumer—Five Trends to Watch

Consumers in emerging markets are both fearful and guardedly optimistic. This yin-and-yang tension is shaped by the character of these vibrant but complex markets.
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COVID-19 Threatens to Shutter Latin America’s Small Businesses

Restaurants and traditional-trade stores are an integral part of the region’s economies and will be among its hardest-hit businesses. A coordinated effort by the public and private sectors is needed to sustain them through the crisis and help them rebuild.
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Thriving in the Midst of Brazil’s Uncertainty

By taking bold steps during the country’s long, tough downturn, some underperforming companies emerged even stronger than their leading peers. Here’s how they did it.
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A Retomada da Confiança do Consumidor no Brasil?

Com o cenário econômico brasileiro dos últimos anos, o sentimento e as expectativas do consumidor tendem a sofrer mudanças contínuas. Diante desse contexto, o BCG desenvolveu e executou uma pesquisa com 3.000 consumidores em território nacional para entender o que é possível esperar para o consumo brasileiro em 2020.
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Post-Crisis Consumption: Consumer Behavior in 2019

In a complex post-election landscape, BCG sought to understand consumer sentiment and leveraged a survey with 2,000 respondents nationwide to anticipate what can be expected to consumption behavior in 2019.
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Post-Crisis Consumption: Consumer Behavior in 2019

In a complex post-election landscape, BCG sought to understand consumer sentiment and leveraged a survey with 2,000 respondents nationwide to anticipate what can be expected to consumption behavior in 2019.
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