Post-Crisis Consumption: Consumer Behavior in 2019

Daniel Azevedo Flavia Gemignani

In a complex post-election landscape, BCG sought to understand consumer sentiment and leveraged a survey with 2,000 respondents nationwide to anticipate what can be expected to consumption behavior in 2019. More conscious, Brazilian people unleash optimistic projections due to resumption of expenses and positive evolution in all categories of products and services addressed in the study.

Consumer Products Industry