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Erin George
Managing Director & Senior Partner
Dallas

Erin George is the Managing Partner for the Boston Consulting Group Dallas Office. She works in the Consumer, and Marketing, Sales & Pricing practices. Erin specializes in holistic retail transformations including consumer insights, branding strategy and positioning, customer experience, change management, and cost optimization.

Erin has assisted clients in a wide range of industries, including specialty and luxury retail, department stores, restaurants, and grocery and convenience retailers. She works with C-suite executives and their leadership teams on competitive and growth strategies, go-to-market and branding strategies, organization design, cost optimization, and change management. Erin also has extensive private equity experience, and has assisted clients in conducting portfolio reviews, due diligence, and transformations.

Erin joined BCG in 2006 and has worked as a consultant since 2000. She serves on the Board of Directors for several organizations: Girls Inc. of Metropolitan Dallas, United Way of Metropolitan Dallas Foundation and the Dallas Regional Chamber of Commerce. Erin is also a member of YPO, North Texas Chapter and the International Women’s Forum. Prior to joining BCG, she worked with The Monitor Group in Los Angeles.

AREAS OF EXPERTISE

EDUCATION

  • MBA, finance and management, The University of Texas at Austin
  • BS, business and marketing, University of Southern California

HONORS AND AWARDS

  • 2021 Outstanding Director, Dallas Business Journal, for role as Board Chair for Girls Inc of Metropolitan Dallas
  • Member, Board of directors, Girls Inc. of Metropolitan Dallas
  • Scholarship recipient and inductee, Texas Business Hall of Fame
  • Scholarship recipient, Forte Foundation
  • Presidential Scholarship recipient, University of Texas

Publications and Videos

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How US Retailers Can Master the Art of Tariff Management

The US−China trade deal leaves in place tariffs that add $31 billion in costs for US retailers. But there are ways to mitigate the hit.
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Prescribing Growth in Pharma with Data Science

Demand Centric Growth reveals the drivers behind doctor and patient decision making so that pharmaceutical companies can redirect their marketing and sales efforts with confidence.
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Identifying the Sources of Demand to Fuel Growth

An approach called demand-centric growth helps companies boost revenues and profits and reverse declining sales and margins. It can be applied wherever consumers make choices.
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Brand-Centric Transformation

The best approach to brand transformation is both creative and disciplined. It touches all parts of the organization—and every facet of the customer experience.