Finn Ruthenberg joined Boston Consulting Group in May 2022. He is a core member of the firm’s Consumer Goods and Marketing, Sales & Pricing practices. He previously worked at BCG from 2008 to 2016, before leaving to work at REWE Group for five years.

Finn has broad experience in the retail industry, including buying and category management, developing AA/AI-driven products and business models, and running overall digital transformations. He focuses on technology and data-driven change, and is committed to enabling clients to get the most out of advanced analytics and artificial intelligence in their day-to-day processes and decision making.

In addition, he works with clients to actively shape new business models in the retail and consumer space, especially by leveraging the power of digitization. Finn works with clients across Europe, Africa, and the Middle East.


  • MSc, information sciences, University of Regensburg 
  • MSc, economics, University of Regensburg